One of the biggest takeaways is that the best way to drive innovation is to create an environment in which all voices are heard and respected. Too often, the loudest voice takes over, creating a situation in which everyone else shuts down or fails to contribute their ideas. This results in stagnation and a lack of progress. Companies need to create a culture where it’s okay to make mistakes, fail, and learn from them — allowing teams to iterate faster on ideas.

To that end, Andrew says that the value of group collaboration should not be overlooked. There’s actually research to support that teams are more likely to come up with innovative ideas when they’re able to work together and build off of each other’s input. It’s thought to tie back to our origins as a species when survival was based on the ability to form strong, cohesive bonds within communities.